Thursday, June 25, 2009

The fabric of equality

I can't afford to care too much about fashion, but when I take the bus to work I usually pass by the Kenneth Cole store on Fifth Avenue and, though I've never paid much attention to the clothes, his campaigns catch my eye. The tag lines are usually slyly political, and today's window display was no exception:

THOSE AGAINST
SAME-SEX
MARRIAGE
AREN'T THINKING
STRAIGHT.
(OR ARE THEY?)
—KENNETH COLE

It is pretty bold to tell a chunk of your consumer base that their thinking is flawed, but throw in the right parenthetical, and you've challenged people to consider a new perspective. Thought provoking, clever...and available on a T shirt.




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1 comment:

  1. AllyJune 25, 2009 at 1:54 PM

    I love the gumption behind this. As Dan Savage would say (and yes I shamelessly peddle his agenda) "The only way to end the gay marriage debate is to legalize marriage. Only then will the gays shut up." But it's true, it's the next big civil rights battle and 15 years from now the people against it are going to look like all those jerks who voted for segregation. Ok, getting off the soapbox now.

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